Sourcing images for your web content can get pretty expensive. Having to deal with intellectual rights and copyright laws can be a real headache. Sites like Shutterstock can be a great option for easy to use stock images as you just purchase a license to use their images and put them online. No fuss, no muss. For some small business owners, these images can take a huge chunk out of their marketing budget because each image has to be paid for individually or you have to have a subscription. Some businesses offer a free trial where you can use their service for a set number of days before being charged, and this can be a great way to try them out, but after the trial, you are out of luck unless you enter in your credit card to be charged. Shutterstock works a little differently.
Weekly Free Trial
Think of the free service that Shutterstock offers as a forever free trial. Signing up for a free account on their website will get you this pretty amazing deal. In exchange for signing up for an account, you are sent out a weekly email offering a free image and vector for that particular week. Their blog offers the current week and prior weeks’ free images, so you can get an idea of what you can expect to receive for free. Now, the images from prior weeks are no longer free for download, but you can get an overall sense of the images that will come in the following weeks. You may feel like you don’t want to waste your time downloading images that you currently have no use for, but that image might come in handy in the future for another project or client. Taking a few moments to get the license and download today might save you some money later on.
Free Facebook Option
Many business owners already have a presence on Facebook and are looking for marketing tools. Facebook and Shutterstock have teamed up to help small businesses stretch their marketing dollars. When you advertise using Facebook, you can use millions of Shutterstock images for free. During the creation of your Facebook ad, you can search for the type of image you want to use to make your advertisement pop for viewers.
Small business owners and web content creators want to draw attention to their content, and high-quality images are the way to go. Shutterstock might not have a traditional free trial, but in many ways being able to get weekly free images might just be better.